Design Thinking - A Process

Today in studio we discussed "Process", a series of actions, operations, thoughts, research, synthesis, analysis, etc.
We have been processing since the start of the semester and its important for us to comprehend this larger scale of our profession. As landscape architects and designers we must not only understand our processes, but the processes of the environment around us. The process is almost never complete and seems to involve everything. Also we should understand and be able to explain our processes.
In class our professor made the statement "the architect is not a magician." We don't just think and then poof a design.
I came across this video on TED last night. Tim Brown the CEO of innovation and design firm IDEO, encourages designers to think big, and not just in the terms of consumerism. We have to understand our designs and the post process affects they will have.